On Demand CXO

You’ve built something great — now what?

A strong go-to-market (GTM) strategy bridges the gap between your product and paying customers. Without it, even the best ideas die quietly.

Whether you’re launching a new startup or entering a new market, this guide will show you how to build a GTM plan that actually works.

🧭 What is a Go-To-Market (GTM) Strategy?

A GTM strategy is a step-by-step plan to launch your product, reach your target audience, and generate revenue.

It defines:

• Who you’re targeting
• Where you’ll reach them
• How you’ll convert them
• Why they should care

🛠️ GTM Strategy Framework: The 7 Essentials

1. Target Audience (ICP & Personas)
   Define your ideal customer profile (ICP), decision-makers, and influencers.
2. Value Proposition
   What pain do you solve? Why should they choose you over the alternatives?
3. Pricing Strategy
   Freemium? Usage-based? High-ticket? Your model must align with buyer psychology.
4. Channel Strategy
   Will you go inbound, outbound, PLG (product-led), or partner-driven?
5. Customer Journey Mapping
   Visualize how buyers move from awareness → decision → success.
6. Sales & Marketing Alignment
   Shared KPIs, lead scoring, and a seamless handoff process.
7. Launch Plan
   Tactics + timeline. Think campaigns, messaging, positioning, and onboarding.

🚀 GTM Example: B2B SaaS

⚠️ Common GTM Mistakes to Avoid

• Skipping research — launching with assumptions
• Misaligned sales and marketing
• Too many channels, too little focus
• Ignoring onboarding and retention

🧠 Final Thoughts: GTM is Not a Launch Plan — It’s a Growth Engine

A good GTM strategy isn’t a deck — it’s a system that adapts as you scale.

👉 Need help building yours?
OnDemandCXO matches startups with Fractional CMOs and CROs who’ve launched GTM strategies that drive millions in revenue.