Fractional CMO for B2B SaaS Startup

Client: Finlink.ai
Service: OnDemandCXO – CMO
Timeline: 3 months (part-time)

🎯 Problem

Finlink.ai, a pre-seed SaaS fintech company, struggled with low lead flow and unclear positioning. They had a product, but no go-to-market clarity or marketing execution.

💡 Solution

HoundDogDev placed a fractional CMO to lead a 90-day growth sprint:

• Rewrote positioning + brand messaging
• Built 3 lead funnels and integrated HubSpot
• Launched a paid LinkedIn campaign + SEO content base
• Designed a metrics dashboard to track CAC and funnel performance

🚀 Results

• +240% inbound leads in 60 days
• Reduced CAC by 38%
• Generated $120k in new pipeline
• Investor-ready deck led to successful $400k bridge round

“The Fractional CMO We Didn’t Know We Needed”

– Jason R., CEO at Finlink.ai

“Before HoundDogDev, we were throwing money at ads without a strategy. Their OnDemandCXO CMO came in, rebuilt our positioning, and gave us a full funnel that actually converts. We saw a 3x increase in qualified leads in under 60 days.”

✅ Positioning + messaging revamp
✅ Full CRM & ad funnel setup
✅ +240% inbound leads
✅ $400k in raised capital