SaaS MVP + Data Sync Platform

Client: MarketMerge
Service: SaaS MVP + Dataset Integration
Timeline: 8 weeks

🎯 Problem

MarketMerge, a new SaaS product, needed an MVP with complex data syncing from multiple ad platforms and CRMs (Meta, HubSpot, GA4). Time and scope were tight.

💡 Solution

HoundDogDev delivered a custom MVP with backend integrations:

• Built schema-based connectors to 5+ APIs
• Created UI for marketers to visualize merged data
• Added basic user auth, roles, and Slack notifications
• Connected frontend to Airtable + Postgres

🚀 Results

• Beta launched in 8 weeks
• Onboarded 3 pilot customers (agency use)
• Featured in ProductHunt’s “Upcoming” section

“Finally, Someone Who Understands Data Integration at the Startup Level”

– Marcus D., Head of Product at MarketMerge

“We had a mess of data in HubSpot, Meta Ads, and GA4. HoundDogDev built a custom connector via AudienceLab.io that synced everything into a clean dashboard. It’s saving us 10+ hours per week across marketing and ops.”

✅ Dataset integration with 5+ marketing tools
✅ Schema-aligned pipeline
✅ Slack notifications, Airtable sync, Postgres-ready